Rethinking Rural began as a simple idea in the heart of Missouri — that the future of healthcare shouldn’t be defined in Silicon Valley boardrooms, but in the exam rooms, clinics, and small-town communities where trust still means everything. What started as a grassroots conversation among rural providers has grown into a national movement to turn rural America into the test lab for innovation, technology, and policy — a proving ground for solutions built on empathy, equity, and evidence. We’re capturing real voices from the field — doctors, nurses, patients, policymakers, developers — and shaping them into something larger: a collective roadmap for a more transparent, human-centered future in healthcare. Our story isn’t about saving rural healthcare. It’s about showing that rural healthcare can save the system.